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My Heart's Downtown
My Heart’s Downtown is a community-wide initiative celebrating the businesses, people, and places that make downtown Springfield worth loving. Local businesses are showing their heart through extended hours, special experiences, and small moments of delight that invite families and neighbors back downtown.
What and Why For Businesses
My Heart's Downtown is about celebrating connection, creativity, and community while reminding people why downtown matters.

We’ve all felt the uncertainty surrounding downtown. The quieter sidewalks, the questions about what’s next, the hesitation to linger.

My Heart’s Downtown exists to shift that feeling. It’s a collective effort to show what downtown can be when we lead with heart, creativity, and community. By showing up together, we’re reminding families and neighbors that downtown is still a place to gather, explore, and belong.

Participating businesses receive a My Heart’s Downtown media kit designed to make participation simple and visible. The media kit is a small thank you to the businesses that keep downtown welcoming, creative, and worth visiting. Every heart in a window and every post shared helps tell a bigger story together.

About Downtown
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Events / How It Comes To Life
My Heart’s Downtown comes to life through a series of shared moments that invite the community downtown to linger, explore, and celebrate together.

Many reasons to come downtown!

These events anchor a Downtown filled with extended hours, pop-up moments, and Valentine-themed experiences across participating businesses.

Connection

Creativity

Community

Downtown Springfield LIVE Calendar
Celebrate downtownShow some loveConnection • Creativity • CommunityDiscover what's happeningSupport localMake memoriesDowntown is for everyoneCelebrate downtownShow some loveConnection • Creativity • CommunityDiscover what's happeningSupport localMake memoriesDowntown is for everyoneCelebrate downtownShow some loveConnection • Creativity • CommunityDiscover what's happeningSupport localMake memoriesDowntown is for everyone
Who's Behind It?
This campaign was shaped by a small planning group made up of leaders from across downtown who believe collaboration is essential to building momentum and community pride.
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The founding committee includes Leah Wilson and Elisa Fox of Kidzeum of Health and Science, Karen Conn of Conn Hospitality Group, Scott Troehler of the Springfield Heritage Foundation, Cainan Barnett of Isringhausen Imports, and Jay Shanle of Downtown Springfield Inc / Springfield Area Arts Council Each brought ideas, perspective, and energy to the table. No single organization leads this effort. My Heart’s Downtown reflects a shared belief that downtown is stronger, more welcoming, and more resilient when we build things together.

My Heart's Downtown Merchandise
Wholesale Orders for Businesses
Together, this effort creates access, vibrancy, and meaningful momentum for downtown Springfield.
Downtown businesses interested in placing wholesale merchandise orders for staff, resale, or giveaways may order directly through our local print partner. Wholesale orders can be placed by emailing brandon@milestshirts.com Miles T Shirts

Public Sales Begin February 9, 2026 My Heart’s Downtown merchandise will be available for purchase by the general public beginning February 9, 2026, at the following locations:

• Kidzeum of Health and Science
• Additional downtown retail partners to be announced

Get Involved

Whether you're a business owner or a visitor, there's a place for you in this campaign